Google is now dipping their hands into social networking with their latest product Buzz.  Buzz integrates well within Gmail and was an easy launch being there are millions of users already using their mail client.  A simple introduction and integration and off to the races.  But do we really need another social networking tool?  Granted, it ties in nicely with other social networks like Twitter, Picasa and Reader, but how many different sites can we possibly use to keep up with our daily interests?  Per my last post regarding our minds already being overstimulated and running on overdrive, Google has made things even more complicated.  It is almost to the point where an employee can’t perform more than one hour of actual work with all of the information that needs to be read and commented on.  When will it stop and how will we ease our minds?  Why do we need so many different solutions for our Social Media fixes?

Once an industry is transformed, or a new product/solution comes out and is successful, everyone wants a piece of the pie.  Google is a bit late on the gravy train from my perspective.  As Warren Buffet states, “First come the innovators, then come the imitators, then come the idiots.”  I am by no means saying Google is third in this list, but imitating a niche that is already saturated just makes it harder on individual users.  If somehow Google could come up with a way of syncing or integrating all of our social media together in one place, that would be a helpful concept.  I am hoping that the next strategy for a social media solution is one that answers the question, “how do we manage all of this information?” and not a statement of, “here is another new social media site, please use it in conjunction with the other 50 you already use.”